Building a strategic
brand identity to
support brand
awareness

What they needed

Catastrophe is a South African pet lifestyle brand that designs high-end, functional furniture and accessories for cats and their humans. They were preparing to launch their product range and needed a full brand identity that would position them as a credible, memorable, and premium brand from day one.

They approached us to help them build a visual and tonal identity that would create strong brand awareness and connect with the right audience. Mid to upper-class income earners who are design-conscious cat lovers with high standards and even higher expectations.

Bringing eyes to the brand

We focused on the awareness stage of their customer’s buying journey. At this stage, potential customers aren’t yet comparing products, they’re noticing, remembering and forming their first impression of a brand. Every visual, tone and interaction matters. Our goal was to build a brand identity that would stop the scroll, spark curiosity and leave a lasting impression.

We delivered:

• A complete brand identity including logo, and submark, design for both the core brand (Catastrophe) and its content-led sub-brand (catfluencer - Benjie Ventures).
• A refined colour palette and font suite that balances modern minimalism with vintage charm.
• Five brand patterns to create flexible, recognisable design assets such as packaging and tags.
• Ten custom hand-drawn illustration brand icons that bring character and storytelling into the visual identity.
• A brand board and presentation to ensure consistency across future content and marketing touchpoints.